At a time when the rising cost of medicine is putting healthcare out of reach for many families in Bangladesh, a group of young changemakers has stepped forward with a bold message: access to affordable medicine is not a privilege—it’s a basic right.
This message came alive at the University of Asia Pacific (UAP) on Sunday, August 24, 2025, where the Ingenious Marketing Club launched a day-long awareness campaign at the UAP Plaza. The campaign’s central idea was simple yet powerful — marketing is not only about profit; it can also drive social change.
A Movement Led by Youth
The campaign kicked off with an inauguration by UAP Vice-Chancellor, Professor Dr. Kamrul Ahsan, who reminded everyone that affordable medicine is a fundamental right. “It’s not just an economic issue; it’s a matter of humanity,” he said with pride in the student initiative.
Over 60 teams registered, and more than 40 creative proposals were submitted. Out of them, eight finalist teams brought their ideas to life through interactive stalls, engaging presentations, and live demonstrations.
The event was more than a competition—it was an exhibition of creativity, passion, and social responsibility.
Voices of Support
Professor Dr. M. A. Baki Khalili, Dean of the School of Business, praised the campaign, saying, “This shows the true purpose of education. Marketing can be about responsibility, not just revenue.”
Later in the afternoon, Architect Mahbuba Haque, Chairperson of the UAP Board of Trustees, attended as the chief guest. She stressed how the affordability of medicine impacts every household. “The students’ contribution to spreading awareness is commendable,” she said, encouraging them to use their skills for the welfare of society.
Beyond the Classroom
The campaign ended with awards for the top three teams, honoring their creativity and impact. But the greater achievement was the way students connected their classroom knowledge with real-world challenges.
This was not the first time the Ingenious Marketing Club made such a mark. In the past, they’ve led campaigns against drug abuse and harassment. With this new initiative, they’ve shown once again that the voice of youth can ignite meaningful change.
The Bigger Picture
In a country where medicine prices are steadily climbing, initiatives like this remind us that students are not just future professionals—they are present-day advocates for justice and change.
The campaign at UAP wasn’t just about ideas—it was about action, and perhaps a glimpse of a future where access to healthcare is seen as a right for all, not a privilege for a few.
